Forbes, February 11, 2008
Cut Carbon, Grow Profits: Business Strategies for Managing Climate Change and Sustainability
Edited by Dr. Kenny Tang and Ruth Yeoh (Middlesex university Press, $80).
Concerned about climate change? Then you will find this book timely and useful. The editors have brought together essays from numerous experts that provide an overview, as well as more nitty-gritty approaches that businesses can take to reduce carbon dioxide emissions and make money at the same time. Because their examples focus on the bottom line, Tang and Yeoh feel these comprehensive contributions will win a growing audience in corporate executive suites, not only in Europe and the US but also in Asia, where there has been less green consciousness. A number of the contributors focus on real-life examples of various corporate actions that the editors rightly believe will be powerful persuaders and models for other policymakers in the corporate world.