The environment comes first
Ruth Yeoh Pei Cheen – Director of Investments YTL Corporation Bhd


Malaysian Business, January 1, 2012

By Yvonne Chong

While Ruth Yeoh – the eldest child of YTL Group’s managing director Tan Sri Francis Yeoh – is not the only third-generation Yeoh in the family business, she is perhaps the most prominent. She is certainly the most vocal when it comes to environmental initiative and efforts of the group.

Ruth, 29, heads the environmental division at YTL and is currently a director at YTL-SV Carbon, YTL’s in house carbon credit and CDM (clean development mechanism) consultancy. She pioneered the highly successful ‘Climate Change Week’, YTL’s flagship educational campaign designed to raise awareness on the important issue of climate change in Malaysian and globally.

She was appointed as the youngest board member of Rare Conservation in 2008, with responsibilities in the governance committee of the United States-based conservation organisation. She’s also a board member at Reef Check Malaysia, and is an investment committee member of both the Asian Renewable Energy and Environment Fund (AREEF) and Renewable Energy and Environment Fund (REEF).

Ruth is also executive director at YTL Singapore Pte Ltd, instrumental for YTL’s operations in Singapore.

Meanwhile, her brother Jacob Yeoh, Francis’ eldest son, is Deputy CEO of YTL Communications Sdn Bhd, the operator of the YES 4G  mobile Internet with voice service.

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